Pulp
Challenge
The increasing competition for wood and pulp, as well as the damage to forests due to climate change and the decline in biodiversity, is one of the pressing tasks of our time for the pulp and paper industry. The long-term focus on monocultures of fast-growing tree species is another problem, as they are more susceptible to pests and diseases and affect the natural habitats of other species. In addition, the paper industry is responsible for about 5 % of global carbon emissions as the world's fifth largest energy consumer and third largest industrial emitter of greenhouse gases.
Strategy
The increasing competition for wood and pulp, as well as the damage to forests due to climate change and the decline in biodiversity, is one of the pressing tasks of our time for the pulp and paper industry. The long-term focus on monocultures of fast-growing tree species is another problem, as they are more susceptible to pests and diseases and affect the natural habitats of other species. In addition, the paper industry is responsible for about 5 % of global carbon emissions as the world's fifth largest energy consumer and third largest industrial emitter of greenhouse gases.
Target image
Our pulp comes from recycled or sustainably managed sources. Where this is not possible for legal or other reasons, we want to use only forest raw materials from certified sustainable forestry. The pulp of the future will be processed in a climate-friendly way and using water sustainably. It is recycled after the end of its use and biodegrades in nature without leaving any residue.