Sport provides special moments
Sport stands for dynamism and liveliness, for discipline and endurance, for fairness and respect. Just like Melitta.
Sports partnerships are therefore an essential part of our brand communication. After all, our brands stand for passion, emotion, inspiration and quality, which is why sports partnerships are an essential part of our brand communication. Because our brands stand for passion, emotion, inspiration and quality.
Our Sports Partnerships
We are involved in sport at national and regional level. As part of our national sports partnership with Borussia Dortmund, we support successful, traditional and well-known teams that stand for passion, emotion and joie de vivre. With our regional sports partnerships, we support clubs near our headquarters in Minden/Westphalia.
- Borussia Dortmund
- Arminia Bielefeld
- GWD Minden
- Bessel Rowing Club
- Minden Wolves
Borussia dortmund
We have been working with BVB since 2019. As the official coffee partner, we serve a perfect coffee experience to all players, fans, staff and guests. Whether in SIGNAL IDUNA PARK, the largest football stadium in Germany, or in the "Melitta® Kaffeebude" on the upper floor of the BVB FanWelt in front of the stadium: Every year, we provide more than 3.5 tonnes of coffee beans to supply all football-loving coffee lovers with our specialities.
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
- Sponsorship 4
- Sponsorship 5
DSC Arminia Bielefeld
We have been supporting DSC Arminia Bielefeld since 2018 and want to make a contribution to the attractiveness of our home region. We are the official coffee partner of the club and provide coffee to the players, fans, staff and guests in the stadium and at the training ground.
- Sport 1
- Sport 2
- Sport 3
GWD Minden
Our partnership with the traditional Minden club has existed since 1963. We support the 1st team as well as the youth section, the handball department, which has been very successful for decades.
- Sponsorship
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
Bessel Rowing Club
We also support the successful Minden Rowing Club regionally. As the main sponsor of the Bessel Rowing Club, the teams also start under the name "Melitta Achter". The women's team of the traditional club has been rowing in the Bundesliga since 2009. The men's team followed in 2016.
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
Minden wolves
Since 2023, we have been supporting the successful American football team of DJK Dom Minden as an official coffee partner and ensure coffee enjoyment during home games. With the latest cooperation, we are expanding our commitment to include another team sport and at the same time strengthening competitive sports in the region.
- Sponsorship 3
- Sponsorship 1
- Sponsorship 2
Contact
Do you have a question, a suggestion or would you like to learn more about our commitment to sports? Then use our contact form.
Projects, Stories, Highlights
Sport provides great emotions and very special moments. It is an expression of joie de vivre and fun. And it conveys values that we also stand for: team spirit, fairness, passion, tradition, commitment and success. Our stories show what our commitment looks like in practice.