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In Brazil, Melitta Group sells coffee under the Bom Jesus® brand as well as the Melitta® brand. In the largest coffee-producing country in the world, Bom Jesus® is a well-known brand of coffee in the south of Brazil and in São Paulo. The brand is identified with above-average quality and innovative, fresh products. Moreover, on the Brazilian market Melitta® is considered part of the premium coffee segment.