“Coffee is Passion” – this common purpose represents the basis of roastmarket’s business with its customers, roasters, and premium coffee machine manufacturers. As the leading e-commerce pure player, the company offers top-quality products for over 300,000 regular customers (B2C) via its own web store (www.roastmarket.de, www.roastmarket.at), the roastmarket app, and the roastmarket flagship store in Frankfurt/Main. With over 200,000 fans/followers, roastmarket also operates the largest online coffee community. The product range comprises more than 3,500 active and permanently available items from over 300 roasters and 250 suppliers of machines and accessories. The core markets are Germany and Austria, as well as exports to international countries.

roastmarket has two main strategic targets: in its core market of Germany, the company aims to achieve further year-on-year sales growth on the back of greater online penetration in the coffee trade, the premiumization of coffee consumption, and sustained machine sales. At the same time, it intends to step up its branding and communication efforts in order to attract additional customers and tap new markets. In 2024, international expansion will focus on scaling and optimizing business in Austria as well as further key markets in Europe.