“Coffee is Passion” – this common purpose represents the basis of roastmarket’s business with its customers, roasters, and machine manufacturers. As an e-commerce pure player, the company offers customers (D2C) top-quality products via its own web store, online app, and selective online sales partnerships. The product range comprises more than 4,000 active and permanently available items from over 300 roasters and 250 suppliers of machines and accessories. Its core markets are Germany and Austria.

roastmarket has two main strategic targets: in its core market of Germany, the company aims to achieve further year-on-year sales growth of 10 to 20 percent on the back of greater online penetration in the coffee trade, the premiumization of coffee consumption, and sustained machine sales. At the same time, it intends to drive its international expansion and step up its branding and communication efforts in order to win additional customers and tap new markets.