100 years of love for the brand - 100 years of red-green

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100 years ago, melitta bentz made the decision to position Melitta filter paper as a brand.

To this end, it registered an "M" in a circle as a trademark, used the name "Melitta" as a promise of quality and introduced red and green packaging: a green cardboard box with a red band, which indicated the use of the original filter paper and bore the signature of Melitta Bentz. This decision proved to be groundbreaking for the further success of the company.