100 years of love for the brand - 100 years of red-green
To this end, it registered an "M" in a circle as a trademark, used the name "Melitta" as a promise of quality and introduced red and green packaging: a green cardboard box with a red band, which indicated the use of the original filter paper and bore the signature of Melitta Bentz. This decision proved to be groundbreaking for the further success of the company.