In the nonwoven wallpaper market, Neu Kaliss Spezialpapier is one of the world’s top five manufacturers. It supplies both the mass market and premium segments. The products manufactured and processed by Neu Kaliss Spezialpapier are often bespoke – and in some cases exclusive – high-quality goods using the latest technologies. Moreover, Neu Kaliss Spezialpapier is establishing itself as a preferred material supplier for a number of industrial applications.

In order to reduce its dependence on the wallpaper industry, Neu Kaliss Spezialpapier has been pursuing a diversification strategy since 2018. This involves, among other things, developing and marketing nonwoven materials for new application fields. The aim is to establish the company as a supplier of specialty nonwovens in various industries, such as food production, household cleaning, and the automotive sector. Nevertheless, the wallpaper industry will remain an important part of the company’s strategic alignment in the future. In this sector, growth potential is seen above all in the premium, digital printing, and construction segments.