n North America, Melitta® is the leading brand of coffee filters. In the B2B segment, Melitta North America is a brand-oriented, premium coffee roaster with highly flexible capabilities. Under the slogan “Join the Pursuit for Better Coffee”, the Melitta® brand stands for high-quality products that satisfy the needs of discerning customers.

In its B2C filter paper business, Melitta North America aims to defend and further expand its market leadership in branded filter paper. To achieve this goal and differentiate itself from the competition, the operating division focuses on improving the functionality of its products, driving innovation, and further strengthening its sustainability positioning.
In its B2C branded coffee business, the aim is to strengthen the company’s market position in Canada and to reinvigorate its US business. The focus is on maintaining profitable volumes, enhancing margins and cost management, and rolling out further product innovations.
In its B2B business, Melitta North America is targeting profitable growth and focusing on the diversification of its customer base, expansion into new segments, and the development of new product and packaging innovations. Moreover, the B2B team will expand into high-growth segments such as emerging brands and cold coffee.