Working Together for a clean future:

Cofresco and World Cleanup Day launch long-term partnership
 

10.09.2025

Minden, September 10, 2025 – Cofresco, a Melitta Group company and European market leader for household foil and paper, is launching a long-term partnership with World Cleanup Day – one of the world's largest environmental movements. The aim of the cooperation is to jointly raise awareness of the need for a more sustainable use of resources, to highlight waste as a valuable resource and to provide concrete impetus for a clean environment.

Cofresco has successfully completed certification as a World Cleanup certified organisation and is now an official sponsor of World Cleanup Day. Together with the Swirl® and handy bag® brands, Cofresco is calling for participation in the annual World Cleanup Day. With a limited edition in striking pink, the brands are also sending a strong signal for sustainability and active participation.

"In World Cleanup Day, we have found an initiative that shares our values and goals. True to the motto 'Together we can achieve more', we will work together to raise awareness of sustainability and waste disposal among even more people, because waste is a valuable resource that has no place in forests, rivers or on the roadside," says Kai Dornbusch, Chief Marketing Officer at Cofresco.

Holger Holland, initiator of World Cleanup Day in Germany: "We are very pleased about the partnership. Companies like Cofresco, which are actively committed to sustainable solutions, are an important driver of change for our movement. Together, we are pursuing the vision of living in a clean, healthy and sustainable world."

World Cleanup Day takes place every year on 20 September and has been an official United Nations day of action since 2024. In 2024, more than 23 million people in over 190 countries took part worldwide.     

The Melitta Group

Melitta is an internationally active group of companies and is one of the most renowned independent family businesses, not only in Germany. With around 6,000 employees and activities in 75 countries, the group develops, produces and distributes branded products for coffee enjoyment, food storage and preparation, and household cleanliness. As a company with more than 115 years of tradition, the Melitta Group thinks long-term and sees the promotion of sustainable development as an integral part of all its business activities. For more information, visit www.melitta-group.com.

Cofresco Freshness Products

Cofresco Frischhalteprodukte GmbH & Co. KG, a Melitta Group company, is Europe's leading manufacturer of branded products in the field of household foil and paper for home and professional kitchens. With its Toppits®, Handy Bag®, BacoFoil®, Albal® and Swirl® brands, this innovative division is a market leader in the most important European markets. In the catering sector, Cofresco sets international standards with its Caterwrap® and Wrapmaster® brands. As a pioneer of sustainable packaging solutions, the company develops innovative recyclable products and recycled materials in line with the circular economy. The latest product innovations include biodegradable films and bags made from renewable raw materials. Further information is available at www.cofresco.de.

World Cleanup Day

World Cleanup Day is the world's largest bottom-up citizen movement to eradicate pollution and is held annually on September 20. In 2024 alone, around 23 million people worldwide were involved, including more than 600,000 in Germany with over 10,000 actions in around 2,400 cities and municipalities.

The movement was launched by the citizens' initiative "Let's Do It", which originated in Estonia in 2008: At that time, 50,000 people freed their country from illegally disposed waste within a single day. This impressive action developed into a worldwide movement that has been recognized as an official day of action of the United Nations since 2024. For more information, see https://www.worldcleanupday.de/.