Sport provides special moments
Sport stands for dynamism and liveliness, for discipline and perseverance, for fairness and respect. Just like Melitta.
Sports partnerships are therefore an essential part of our brand communication. Because our brands stand for passion, emotion, inspiration and quality.
Our Sports Partnerships
We are involved in sports at international, national and regional level. As part of our international and national sports partnership with Real Madrid and Borussia Dortmund, we support successful, traditional and widely known teams that stand for passion, emotion and joie de vivre. With our regional sports partnerships, we support clubs near our headquarters in Minden/Westphalia.
- Real Madrid
- Borussia Dortmund
- Arminia Bielefeld
- GWD Minden
- Bessel Rowing Club
- Minden Wolves
Real MAdrid
Since the 2025/26 season, we have been Real Madrid's exclusive coffee partner. The 15-time Champions League winner and Spanish record champion is one of the most successful football clubs in the world. The legendary Estadio Santiago Bernabéu in the middle of Madrid is visited by over 3.5 million people every year. Fans, players, employees and guests can enjoy exclusive Melitta® coffee specialities everywhere - be it in the stands and in the VIP lounges of the stadium, at the training centre or in the club's office buildings. We supply everything from a single source - from beans to cups.
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
- Sponsorship 4
Borussia dortmund
We have been working with BVB since 2019. As the official coffee partner, we serve all players, fans, employees and guests a perfect coffee experience. Whether in SIGNAL IDUNA PARK, the largest football stadium in Germany, or in the "Melitta® Kaffeebude" on the upper floor of the BVB FanWelt in front of the stadium: Every year, we provide more than 3.5 tonnes of coffee beans to supply all football-loving coffee lovers with our specialities.
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
- Sponsorship 4
- Sponsorship 5
DSC Arminia Bielefeld
We have been supporting DSC Arminia Bielefeld since 2018 and want to make a contribution to the attractiveness of our home region. We are the club's official coffee partner and provide coffee to players, fans, employees and guests in the stadium and at the training ground.
- Sport 1
- Sport 2
- Sport 3
GWD Minden
Our partnership with the traditional Minden club has existed since 1963. We support the 1st team as well as the youth section, the handball department, which has been very successful for decades.
- Sponsorship
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
Bessel Rowing Club
We also support the successful Minden Rowing Club regionally. As the main sponsor of the Bessel Rowing Club, the teams also start under the name "Melitta Achter". The women's team of the traditional club has been rowing in the Bundesliga since 2009. The men's team followed in 2016.
- Sponsorship 1
- Sponsorship 2
- Sponsorship 3
Minden wolves
Since 2023, we have been supporting the successful American football team of DJK Dom Minden as the official coffee partner and ensure coffee enjoyment during home games. With the latest cooperation, we are expanding our commitment to include another team sport and at the same time strengthening competitive sports in the region.
- Sponsorship 3
- Sponsorship 1
- Sponsorship 2
Contact Now
Do you have a question, a suggestion or would you like to learn more about our commitment to sports? Then use our contact form.
Projects, Stories, Highlights
Sport provides great emotions and very special moments. It is an expression of joie de vivre and fun. And it conveys values that we also stand for: team spirit, fairness, passion, tradition, commitment and success. Our stories show what our commitment looks like in practice.
