SUSTAINABILITY IS THE KEY TO THE FUTURE
We regard the promotion of sustainable development and transformation, also beyond our core business, as part of our corporate mission. Our entire value chain is geared toward the strict alignment of our brands and companies with the goals of a regenerative economy. Or to put it another way: we either do it sustainably – or we don’t do it at all.
Our vision: none of our products should harm the habitat of people and nature.
OUR GOAL
Our overarching goal is to systematically integrate sustainability into our Group-wide corporate strategy so that a sustainable corporate strategy emerges. This is done both at the level of the individual operating divisions and for our strategies at Group level. To ensure the success of these efforts, we take a holistic approach and always link sustainability with innovation and a culture of cooperation.
Our primary Areas of action
Our products and supply chains can be broken down into the following main areas of value creation: coffee, plastics, pulp and electrical appliances.
We have developed future concepts for each of these areas of the value chain. As we believe that the shaping of our value creation areas provides the greatest leverage for contributing to sustainable development, they represent the primary areas of action for our sustainability engagement.
