Two German Brand Awards for the Melitta Professional Coffee Lab




Berlin, 20.06.2023. The German Design Council had nominated the Melitta Professional Coffee Lab for the German Brand Award 2023 in two categories.  The subsequent application was worthwhile: At the award ceremony in Berlin, the "Winner" and "Special Mention" awards were presented.


 "We are delighted to receive these awards," comments Sebastian Warnsmann, Head of Business Development & Customer Solutions at Melitta Professional. "Even if it does not require service staff, my special thanks go to the numerous colleagues and partners who brought the Coffee Lab to life with great commitment."  Last but not least, many helping hands from the ranks of Melitta Professional were involved at the opening of the concept store in Harms Markt Bielefeld on Coffee Day 2022.


The two awards follow on from the German Brand Award 2022, which Melitta Professional received for its new brand identity. Because the Coffee Lab makes it visible and tangible in an innovative way.  For the first time, Melitta Professional will present an exemplary system solution under real market conditions, based on the company's unique selling point in the market – holistic expertise in coffee, coffee machines, technical customer service, digital solutions, financing and tailor-made solutions. For coffee professionals in the out-of-home market, the overall solution "Self-Service Coffee Shop" is intended to show an example of what a system solution with Melitta Professional can look like.


After the realignment of the Harms market, the Coffee Lab is now a partner of the Pioneers Club, which offers adjacent areas including the Pioneers Kitchen (show kitchen) and podcast studio for coworking, meetings and conferences. In the Coffee Lab, guests can help themselves to two Melitta® Cafina® XT7 fully automatic coffee machines and pay cashless and contactless by card or smartphone on the connected module, and soon also with their reusable porcelain cups with a rechargeable chip integrated into them. The operator's team keeps an eye on the production performance of the coffee machines, possible refill cycles and potential downtimes at all times via the Melitta® INSIGHTS online portal and via the newly developed Melitta ONSite app.




At the award ceremony in Berlin, Sebastian Warnsmann, Head of Business Development & Customer Solutions (left), and Martin Linnemann, Corporate Communications, accepted the prestigious award.


One of the most important German brand awards


The German Brand Award is presented annually and is one of the most important brand prizes in the German-speaking world. A jury of experts from business and science honours unique brands, the initiator of the award is the German Design Council, an independent and internationally active institution for the promotion of design, brand and innovation. In 2022, the German Brand Award achieved a great international response with around 1,200 submissions from 19 countries.


German Design Council – the initiator The German Design Council is an independent and internationally active institution that supports companies in

supports the efficient communication of design and brand competence, while at the same time aiming to strengthen the general public's understanding of design. Founded in 1953 as a foundation by the Federation of German Industries and a number of leading companies on the initiative of the German Bundestag, the German Design Council is committed to promoting design, brand and innovation through its awards, exhibitions, conferences, seminars and publications. The members of the German Design Council currently include more than 350 domestic and foreign companies.


German Brand Institute – the awarding body


The German Brand Institute Foundation was established jointly by the German Design Council and GMK Brand Consulting. Its goal is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment. With the German Brand Award, the foundation presents a unique award for outstanding brand management.


Melitta Professional


Passion for coffee enjoyment since 1908. With holistic expertise in coffee, coffee machines, technical customer service, digital solutions and financing, Melitta Professional supports its partner companies in the out-of-home market according to their individual needs. Worldwide in 12 national companies with their own sales and service teams and in more than 50 other countries together with partner companies for distribution and service. Customers are represented wherever coffee to stay or coffee to go in reliable top quality is in demand. The industries are as diverse as the solutions: Hotel & Gastronomy, Community Catering & Catering, Bakery & Convenience, Café & Coffee Shop, Retail & Specialist Retail, Work & Office.



Melitta Professional Coffee Solutions GmbH & Co. KG

Martin Linnemann


Zechenstraße 60
32429 Minden


 Phone: 0049/(0)571 – 5049 – 300

Fax 0049/(0)571 – 5049 – 318

Sebastian Warnsmann und Martin Linnemann von Melitta Professional zeigen die Urkunden des German Brand Awards 2023