Digital Convention @ Melitta - The Future of Marketing
Artificial Intelligence, data-driven campaigns, and digital brand management are some of the buzzwords shaping the future of work in marketing. And it's clear: the future is already here!
Future of Marketing
How can one best transfer a wealth of experience and network knowledge into the future? The Melitta Group's operating business units are exploring this question through strategic brand management, marketing strategy, and operational activation. They harness a plethora of skills and ideas that inject the right energy into a product- and brand-centric approach. Supported and inspired by the IDS central department's experts, who are attuned to the latest trends and possess a flair for the right approach to innovation, digitization, and startups, they were the hosts of the "Digital Convention" on the "Future of Marketing" in June 2024, held at the site of our partner Arminia Bielefeld.
The event centered on the exchange and networking, thereby facilitating the transfer of knowledge across brands, markets, and functions, as well as the development of individual skills. The event was further enhanced by the insights and discussions among colleagues, complemented by contributions from external speakers.
OUR highlights:
Philipp Westermeyer, founder of the successful phenomenon OMR, with which we have been associated for several years through coffee supply, explained in the talk how he started with only 30 spectators and now attracts over 70,000 people to his events in Hamburg. His secret? Transforming his hobbies into a career and seizing the right opportunities at the perfect time. It's a unique approach that may be difficult to replicate, yet it's incredibly motivating.
Similar to our IDS team, the "eWölffe" are spearheading digitization at our East Westphalian neighbor, the Dr. Wolff Group. Maximilian Zinser provided guidance and highlighted the significance of data-driven decisions in marketing. Despite facing challenges unlike those of purely online businesses, his team has successfully bridged the "offline" gap. As a consumer goods manufacturer, these insights are invaluable for our sales channels.
LAST, NEVER LEAST: Alastair Bruce, COO of Trusted Shops, has highlighted the importance of trust in a brand and the challenges faced by companies in the realm of artificial intelligence. His counsel is especially beneficial for the Melitta Group; he has been advising and supporting them as a member of the advisory board for over six years.