The Melitta Group will begin its partnership with the Elbphilharmonie and Laeiszhalle Betriebsgesellschaft mbH in Hamburg for the 2021/2022 concert season. As the exclusive coffee partner, the Minden-based Melitta Group will be responsible for providing both concert halls with professional coffee supplies. The family-owned company will also financially support the concert halls’ work. The sponsorship will initially run for five years.
“With our involvement, we are supporting a diverse, varied and consistently up to date cultural programme with international appeal,” said Tanja Wucherpfennig, Director of Communications and Sponsoring at the Melitta Group.
A connection with the music and concert scene is nothing new for Melitta - the brand was already involved in the vibrant world of music festivals in 2018/2019. The out-of-home specialist Melitta Professional will be showcasing its expertise as a partner to the catering industry. The foyer catering and backstage areas are equipped with a total of 33 professional fully automatic coffee machines and filter coffee machines from the XT series. Melitta Professional has also perfectly coordinated its coffee and cocoa range for the two concert halls.
Strategic background: Support for cultural projects
For decades, the Melitta Group has supported projects and institutions in the fields of culture, sport, education/science and social affairs. In all of these areas, the focus is on building an active, sustainable partnership.
The Melitta Group
Melitta is an internationally operating group of companies and is one of the leading independent family businesses, both in Germany and abroad. Its main activities are the development, manufacture and sale of branded products for the enjoyment of coffee, for the storage and preparation of food, and for cleanliness in the home. More information can be found at www.melitta-group.com.
Melitta Group Management GmbH & Co. KG
Corporate Communications & Sustainability
External Communication Manager
E-mail: steffen.buch (at) melitta.de