Melitta Bentz relied on the power of the brand early on to highlight the superior quality of her products and set the company apart from the competition. She therefore took great care to apply for patents and trademarks, to use uniform lettering and logos, and to consistently use the same colours and shapes.
“We undoubtedly owe our love of brands to Melitta Bentz,” said Volker Stühmeier. “We define ourselves by brands and continuously develop them with the utmost care and expertise. In doing so, we aim to develop and offer products that set quality standards in their market. We want to be where passion is felt, tasted, lived and appreciated, and where reliability, trust and expertise are of the utmost importance in everyday life.”